Degrees and Certificates
Communications,Associate in Arts
This course studies the mass media in historical and contemporary contexts, focusing on the structure, function, audiences and effects of the news and entertainment industries. Issues such as legal, economic, social and psychological implications within society will be analyzed. This course contains a service learning option. A minimum grade of B- is required to remain in the Communications program.
A survey of the basic theories and principles of human communication by first exploring the fundamental processes central to communication (e.g. listening, verbal and nonverbal communication, message, channel, medium) and then applying those processes to various communication contexts including interpersonal, intrapersonal, small group, public, organizational, and mass communication.
This course will introduce students to the application of writing principles for various forms of media copy: print news and features; broadcast news for radio and television, public service announcements, advertising, social media, and public relations. Topics covered in this class include: hard news; feature writing; AP style; crafting effective leads; editing; organizational media; interviewing techniques; blogging; identifying and targeting audiences; public service announcements; press releases; and communications ethics and theory. A minimum grade of B- is required to remain in the Communications program.