Business analytics involves leveraging data to guide business decisions. In this course, students will explore analytical techniques designed to identify trends, patterns, and insights that inform strategic choices. The course follows a comprehensive business analytics framework, covering diagnostic, descriptive, predictive, and prescriptive analytics. Key topics include data mining, root cause analysis, time series forecasting, optimization, decision analysis, and simulations. Students will gain direct experience with analytical software and case studies to apply these concepts in real-world scenarios.