Marketing

This course places an emphasis on the four P's of marketing: Product, price, promotion, and place (distribution). In-depth analysis of consumer versus business customers, products, pricing strategies, consumer behavior, advertising, promotion, personal selling, and distribution channels are offered. Marketing strategic planning and marketing research are covered as well.

This course is an introduction to the field of advertising, which covers the procedures and theories of creating and using advertisements. The course also focuses on the marketing manager's role in designing the firm's advertising program within an overall corporate strategic plan.

This course provides an overview of marketing communications methods such as advertising, public relations, personal selling, and sales promotion. Emphasis is placed on how these methods are used for direct marketing campaigns.The relationship selling model is emphasized within the overall framework of marketing communications. Students utilize these methods and develop and integrated marketing communications plan.This course assumes some basic knowledge of marketing communication and promotion theory and practice on the part of the students but does not require any specific work experience.

This capstone course integrates the theories, models, and concepts covered in other marketing courses. Special emphasis is placed on the development and application of creative analytical problem solving techniques to a wide range of marketing problems.

This course covers the planning, direction, organization, and control of the personal selling effort. Emphasis is placed on the relationships between sales and selling activities, as well as other marketing functions. Students will have numerous opportunities to create different types of sales presentations aiming at the business to business, and business to consumer markets.